About Us

BEAUTY THAT FEELS LIKE VACATION

BYNETA is where modern beauty captures the spirit of luxurious vacation and endless freedom.

Inspired by sun-drenched coastlines, golden hour glow, and the effortless ease of long, lingering days, our products capture the essence of a perfect getaway and bring it into everyday beauty.

Born from a collaboration with Neta Alchimister—entrepreneur, model, and modern icon—BYNETA is an extension of her lifestyle: bold, real, and passionate.

This is her vision brought to life, capturing the joy of beauty that feels intuitive, uplifting, and natural.

We design glow-enhancing essentials that simplify routines and elevate everyday moments, bringing effortless radiance into your lifestyle, wherever life takes you.

Our products are designed for life in motion: portable, multifunctional, and versatile enough to travel with you from morning to night, city to sea, workdays to weekends. Each formula is crafted to enhance your natural glow, delivering seamless results with minimal effort.

At BYNETA, beauty is about highlighting your essence and embracing confidence in your skin.

We believe in rituals that feel joyful, products that fit effortlessly into your day, and beauty that moves with you.

BYNETA is for women who want to look and feel their best without overcomplication.

The BYNETA woman is a Glow Getter: spontaneous yet grounded, playful yet powerful, always radiant. She lives freely, embraces every adventure, and carries her glow wherever she goes.

With BYNETA, beauty becomes your everyday escape—radiant, easy, and always within reach.